Job Description: |
•Design go-to-market strategy for all Data/ ICT Products and Service offerings
•Design, develop, document, implement and measure a clear, well defined
Data Promotions Strategy (building on services roadmap per brand
segment).
•Collaborate with Brand Managers and Business Intelligence team to
analyze customer needs and aspirations and draw relevant insights for
the development of compelling Data / ICT propositions across segments
•Ensure successful launch of Data/ ICT products and services, and drive go-to-market execution
•Position MTN’s Data propositions as best-in-class and best –in-market;
bring MTN Data products to the forefront of available distribution
channels to increase overall sales volumes
•Drive uptake of Data in each of the outlined segments and design
strategies to ensure high ARPU contribution from data across segments
•Provide input into business cases for proposed data products and services
•Create Data promotion requirements documents to facilitate
implementation, including market requirement documents, descriptions,
cases, storyboards and data flow diagrams
•Develop and execute communication strategy for Data products in terms of adverts, promotions and events
•Maintain a strong understanding of the marketplace and current and
evolving opportunities for mobile operators and other industries with
regard to Data/ ICT.
•Work with Brand Managers, Product Managers, Business Intelligence,
Research, Sales and Customer Operations to ensure and agree promotion
objectives and desired user experience.
•Track revenue growth for Data/ ICT products
•Evaluate viability of identified partnering opportunities for
complementary third-party products to broaden company’s Data product
portfolio.
•Collaborate closely with technical design and implementation teams to
communicate promotional frameworks, understand the impact that these
requirements have on the architecture and design of the product, and
adjust requirements as appropriate to optimize return on investment
•Oversee the design, development and implementation of business/operational tools and processes related to Data promotions.
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