Airtel Nigeria - Manager, Media Operations & Customer Experience

JOB CODE: 5056
POSITION TITLE Manager, Media Operations & Customer Experience
REPORTING TO : Head, Brand & Communication
LOCATION: West Region, Nigeria
JOB PURPOSE: To achieve business goals and brand saliency by devising strategies for the specific region, in line with the overall brand strategy and subsequently plan and implement the same at the regional level.
PRINCIPAL ACCOUNTABILITIES
EXPECTED END RESULTS

MAJOR ACTIVITIES
1. Regional Promotions and activities Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience. Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set KPIs’. Develop reports on all promotions and campaigns reporting ROI and KPIs. Identify sponsorship opportunities and develop ROI for same.
2. Branding
Identify and evaluate branding opportunities across various channels within the region. Conduct audit of the various channels to ensure all Branding is as specified.
3. Visibility Ensure Top Of Mind Awareness (TOMA) target is achieved within given timelines. Ensure visibility across all channels in the region. Develop innovative ways of ensuring the brand is visible. Calculate ROI for all visibility projects. Conduct periodic audit to ensure that outdoor material are up to date and meet specified standards
4. Product Launch Design launch plan for all new products at the regional level, ensuring speed and reach. Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means.
5. Communication
Ensure that all communication for the region is simple and easily understood by all target audience Ensure communication is done in relevant local languages to ensure reaching wider target audience. Identify and leveraging suitable sponsorhip opportunities to help project brand visibility/generate ROI
6. sponsorship Ensure Co branding partnerships are well leveraged in the regions
7. Regional Promotions and activities Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience. Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set KPIs’. Develop reports on all promotions and campaigns reporting ROI and KPIs. Identify sponsorship opportunities and develop ROI for same.
Educational Qualifications
 A recognized university degree, an MBA will be an added advantage
Relevant Experience
 At least 5-7 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
 Capacity to ensure adoption of brand and improve top of market awareness
Personal Characteristics & Behaviours Achieving Business Success Delighting the customers Displaying Entrepreneurial Spirit

Click to apply