External Job Title Brand
Manager: Digital Marketing
AutoReqId 32068BR
Function Marketing
Type of Job Full
Time
Country Nigeria
External Job Description
ROLE PROFILE
Job Title: Brand Manager: Digital
Marketing
Level: L5
Reports To:
Marketing Manager, Guinness Trademark Nigeria
Purpose/Context/Scope
Purpose:
This role is
responsible for developing long term strategy and annual implementation plan
for the Guinness VIP programme, managing & supervising content development
for search engines (SEO) & social media (SMO); whilst ensuring that
Guinness VIP’s digital footprint performs exceptionally well in search engines.
The role will continually identify and quantify new growth opportunities and
third party strategic partnership opportunities that will re-enforce our
Digital Credentials’ whilst leveraging consumer insights, working closely with
the Marketing Director and both Global Brand and Africa Hub Teams to grow the
portfolio opportunities for Guinness.
Context/Scope:
Guinness Nigeria Plc is a strategically important market for
Diageo and for the Guinness brand globally being the #2 Market globally by
volume. We are also leading the Digital Marketing space for Diageo Brands in
Africa. The emergence of mobile phone technology as the primary medium of
communications within Nigeria has led to a dramatic shift in emphasis from
conventional to emerging media. This role is strategically important to
establishing Guinness as Africa’s #1 Beer brand by F15 or earlier. This role
focuses on the step-change in investment and management of Digital Media in
Africa and beyond.
Key Accountabilities
Develop and
execute ambitious recruitment plans for Guinness VIP and other Digital
initiatives which would position Guinness Nigeria as the Digital Communications
market leader in Nigeria
Programme
Management of the Guinness VIP Digital Relationship Marketing programme -
Guinness VIP SEO, m.guinnessvip.com, PR releases, offline assets)
Support and
inspire the Brand and Customer Marketing team, ensuring full adherence to
Diageo Marketing Code (DMC) and Digital Code of Practice
Develop the annual
Brand Media Plan for non-conventional media and development of third party
strategic partnerships
Lead the
development and commercial implementation of annual Game Plan
Data analysis of
performance metrics to identify issues and opportunities at site
infrastructure, page and keyword level, converting those into actions, and
driving the actions to achieve the results based on the overall strategy
Constantly
maintaining the content brief and proactively identifying missing information and
communicating it to content creation teams
Support Marketing
Director as required in managing annual media planning and liaising with
Procurement Media Specialist to develop world class media plans for
conventional & non-conventional media.
Ensure strong
collaboration with other African team members and Hub Teams in building the
trademark & stout category via new media.
Qualifications
University Degree
in marketing / business or other related discipline
Postgraduate
Qualifications is an advantage
Knowledge, Skills and
Experience
2 to 3 years
experience in Digital Marketing strategy development and implementation across
search engines (SEO) & social media (SMO)
4 to 6 years
strong Brand and Trade Marketing experience
Content Management
and optimization for owned media, asset and priority projects
Demonstrates
excellent Commercial judgement & acumen
Budget & cost
control management.
Platform
Development Experience and/or Knowledge
Experience with
Google Analytics, and/or Radian6 Analytics tool
Knowledge of HTML,
PHP, SQL, Actionscript, CSS, Javascript, OR XML is an added advantage
Barriers to Success in Role
Insufficient
experience in the Digital marketing space
Inability to manage
and influence a cross functional team
Lack of focus on
execution rigour & detail.
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Location
Lagos
based with some travels within/ outside Nigeria
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