-
Work
in conjunction with the sales team to ensure that trade accounts hit
the necessary revenue targets by implementing targeted, relevant
marketing promotions.
-
Plan,
deliver and evaluate all trade marketing activity, to ensure that local
marketing funds are spent on the most effective campaigns and activity
is focused on meeting the company’s objectives.
-
Control local marketing funds to ensure that all activity is completed within budget.
-
Identify
opportunities by working closely with trade partners and exploit these
opportunities, achieving maximum benefit for Etihad.
-
Produce
marketing collateral relevant to the market and ensure that the sales
and marketing teams have all of the necessary collateral they need in
order to represent Etihad at events and on sales calls.
-
Manage
and coordinate Etihad presence at trade shows, exhibitions and
promotional events, ensuring that the relevant people are targeted with
the relevant messages. Following up all events with targeted
communications.
-
Build and manage a trade database which can be utilised by sales and marketing to distribute targeted communications.
-
Maximise local PR opportunities and work closely with the PR agency, managing all trade PR and assisting with consumer PR.
-
Work
with and manage relationships with partners and tourist boards.
Including briefing projects, managing relationships and ensuring that
Etihad are getting a positive return on their investment
-
Continuously
analyse competitors marketing activities, to ensure that Etihad’s
offers and campaigns are competitive in the marketplace.
-
Assist as required with all aspects of consumer marketing.
No comments:
Post a Comment
We welcome your comments.