Social Media Communities Manager
Job ID 9091
Location Nigeria
Division Group Marketing and Communications
Employment Type Full Time - Permanent
Shift No
Regulatory Approval Yes
Post Closing Date Jun 15, 2012
Position Description
Main purpose of the job
To ensure that any social media activities of Stanbic IBTC
are implemented and managed responsibly in with set business objectives and
guidelines.
Key responsibilities
• Coordinate the design, structure, alignment and content
for social media platforms relevant to communities by working closely with
stakeholders, agencies and technical staff
• Conceptualise, draw up and implement social media plans as
necessary.
• Proactively generate relevant content for communities in
line with the social media strategies and campaigns.
• Edit content to ensure adherence to tone, style and
language principles, and ensure it is relevant to the communities.
• Ensure content is fresh and updated frequently
• Ensure adherence to the group’s social media strategy
• Manages the community calendars under their portfolio
• Liaise with and provide reports to Group Social Media
centre of expertise
• Does high-level analysis and recommendation
• Provide regular and ad hoc reports on social media
activities
• Ensures integration of relevant social media elements into
above-the-line campaigns
• Does day-to-day moderation, analysis and engagement
• Manages crisis communication engagement in consultation
with identified business representatives
• Provides service: wherever possible allow community
members to have their questions answered without having to visit the branch or
calling the call centre
• Protect the reputation of Stanbic IBTC and Standard Bank
Group
• Gather useful insights into what the community wants and
expects
• Covers events live for the community (on-the-ground
reporting)
• Ensure engagements are done within reasonable agreed times
• Manage business and security risks identified, ensuring
that systems and process controls that are in place are implemented to contain
these
• Establish, build, manage and retain relationships with key
stakeholders
Key performance measures
• Measures related to quantity and quality of conversations on
social media
• Timely delivery and implementation of agreed
strategy(ies)/projects.
• Improvements to processes and new thinking implemented.
• Measurement against best practice.
• Content measured against reputation drivers.
• Delivery on service level agreements.
• Campaign performance against agreed objectives
Key dimensions of the job
• No direct reports at present
• Manage relationships with key stakeholders, including:
social media specialists, marketing specialists, digital agencies, business stakeholders.
Important relationships
• Day-to-day interaction with people and teams at all levels
within the bank
• Day-to-day interaction with digital agency
No comments:
Post a Comment
We welcome your comments.