Stanbic IBTC - Social Media Communities Manager

Social Media Communities Manager

    Job ID
    9091
    Location Nigeria
    Division Group Marketing and Communications
    Position Category Group Communications
    Employment Type Full Time - Permanent
    Shift No
    Regulatory Approval Yes
    Post Closing Date
    Jun 15, 2012


Position Description

Main purpose of the job

To ensure that any social media activities of Stanbic IBTC are implemented and managed responsibly in with set business objectives and guidelines.


Key responsibilities


• Coordinate the design, structure, alignment and content for social media platforms relevant to communities by working closely with stakeholders, agencies and technical staff
• Conceptualise, draw up and implement social media plans as necessary.
• Proactively generate relevant content for communities in line with the social media strategies and campaigns.
• Edit content to ensure adherence to tone, style and language principles, and ensure it is relevant to the communities.
• Ensure content is fresh and updated frequently
• Ensure adherence to the group’s social media strategy
• Manages the community calendars under their portfolio
• Liaise with and provide reports to Group Social Media centre of expertise
• Does high-level analysis and recommendation
• Provide regular and ad hoc reports on social media activities
• Ensures integration of relevant social media elements into above-the-line campaigns
• Does day-to-day moderation, analysis and engagement
• Manages crisis communication engagement in consultation with identified business representatives
• Provides service: wherever possible allow community members to have their questions answered without having to visit the branch or calling the call centre
• Protect the reputation of Stanbic IBTC and Standard Bank Group
• Gather useful insights into what the community wants and expects
• Covers events live for the community (on-the-ground reporting)
• Ensure engagements are done within reasonable agreed times
• Manage business and security risks identified, ensuring that systems and process controls that are in place are implemented to contain these
• Establish, build, manage and retain relationships with key stakeholders


Key performance measures


• Measures related to quantity and quality of conversations on social media
• Timely delivery and implementation of agreed strategy(ies)/projects.
• Improvements to processes and new thinking implemented.
• Measurement against best practice.
• Content measured against reputation drivers.
• Delivery on service level agreements.
• Campaign performance against agreed objectives

Key dimensions of the job
• No direct reports at present
• Manage relationships with key stakeholders, including: social media specialists, marketing specialists, digital agencies, business stakeholders.


Important relationships

• Day-to-day interaction with people and teams at all levels within the bank
• Day-to-day interaction with digital agency


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