Job Description: |
•Lead
the formulation and execution of MTNN’s Value Added Service
(VAS; i.e.
BREW ,WAP & Data (SMS, MMS, GPRS & Internet services)) strategy
development, implementation, monitoring and reporting
•Drive all aspects of VAS marketing strategy including promotions and communications
•Meet revenue targets for Contribution of VAS towards total company revenue penetration & usage of services
•Seek and identify new markets, conduct market analysis and report
revenue generating opportunities based on competitive landscape and
customer demands to Management
•Effectively use all available promotional tools to ensure the above
work closely with the central team & vendors to localize products,
content and promotion
•Co-ordinate with various internal departments technical VAS, Customer
Service & IS/billing for a smooth & speedier deployment of
services and regular operations
•Implement common national operations processes for speedier deployment of services
•Develop and implement VSA marketing plans, including making decisions on:
-Market strategy
-Product (in conjunction with product development team)
-Pricing (in conjunction with business intelligence team)
-Advertising (in conjunction with Master brand)
-Sponsorship (in conjunction with master brand)
-Promotions, and
-Channel support / retail visibility (in store and out store (in conjunction with S&D)
•Lead the evaluation of 3rd party suppliers, vendors/ service providers
and actively participate in business negotiations in the deployment of
VAS products
•Establish the framework for managing cross functional issues in S&D, NWG, CR and IS
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