Wednesday 21 March 2012

Etisalat Nigeria - Analyst-Corporate Segment

Analyst-Corporate Segment

at Etisalat Nigeria in Lagos
Division: Marketing Segments & Strategy
Reports To: Manager-Corporate

Job Summary:

Assist the Manager-Corporate in cross-functional collaborations aimed at developing Corporate value propositions and bringing them to market

Principal Functions:

Assist the Manager-Corporate in the development of marketing plans and management of the marketing elements of the offers including naming, positioning, marketing brief development, execution, and socialization

Collaborate with sales, training, communication, finance, and operations to ensure flawless execution

Assist the Manager-Corporate to ensure maximum market penetration, growth and profitability through effective implementation of Corporate segment strategies

Liaise with the Brands and Communications function to define effective channels for communicating defined/approved initiatives aimed at creating awareness in the Corporate market

Assist the Manager-Corporate in ensuring periodic review and update of Etisalat Nigeria’s Corporate segment demographic profiles

Propose market research areas aimed at acquiring intelligence on the preferences and behavioural patterns of the country’s Corporate market

Propose new product initiatives as well as options for convergence aimed at penetrating the Corporate segment

Provide recommendations on the design of a customer lifecycle extension plan for Etisalat Nigeria’s Corporate segment

Provide inputs and make recommendations on the development of viable market penetration and market share acquisition frameworks for Etisalat Nigeria’s Corporate segment

Ensure synergy across functional areas through effective management of inter-functional relations and activities

Prepare/compile agreed periodic activity and performance reports for the attention of the Manager-Corporate Segment

Perform any other duties assigned by the Manager-Corporate Segment

Educational Requirements: First degree in a relevant discipline.

Experience & Skills: Good knowledge of competitive environment, consumer trends and trade practices in the industry. Between one (1) and two (2) years relevant work experience, within the telecommunications industry. Interested candidates must be highly focussed and success-driven, strategic and analytical in thinking, possess excellent communication skills (oral and written), and possess high levels of integrity and self regulation

Click to apply on or before 26th March 2012

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