Analyst-Customer Value Management (Outbound)
at Etisalat Nigeria in Lagos
Division: Marketing Segments & Strategy
Reports To: Manager-Churn & Retention
Job Summary:
Assist in the development, implementation and measurement of customer retention and customer lifecycle management programmes and campaigns through outbound channels aimed at reducing churn and increasing usage across the value bands on the network
Principal Functions:
Develop, implement and measure pro-active and re-active retention programmes to attain and exceed churn targets
Monitor customers’ movements daily across various services such as easylife and homezone with a pro-active usage enhancement campaign aimed at addressing any noticeable decline in various product baskets
Constantly evaluate churn metrics to immediately implement remedies and improve on campaign business rules when necessary
Develop other customer lifecycle programmes including win-back and loyalty programmes while maximizing the outbound channels
Anticipate and identify customer needs and dissatisfaction issues in order to aid pro-active customer engagement
Analyze outbound campaign results and propose recommendations to the business base on campaign performance and evaluation
Perform any other duties as may be assigned by the Manager-Churn & Retention
Educational Requirements: First degree or equivalent in a relevant discipline
Experience & Skills: Expert knowledge of competitive environment, consumer trends and trade practices in the industry. Knowledge of campaign management solution within telecoms industry. Demonstrable data-mining and analytical skills. Excellent understanding of customer data analysis, propensity modeling and segmentation techniques. Between one (1) and two (2) years directly relevant post-NYSC work experience within telecoms business environment
Click to apply on or before 26th March 2012
Reports To: Manager-Churn & Retention
Job Summary:
Assist in the development, implementation and measurement of customer retention and customer lifecycle management programmes and campaigns through outbound channels aimed at reducing churn and increasing usage across the value bands on the network
Principal Functions:
Develop, implement and measure pro-active and re-active retention programmes to attain and exceed churn targets
Monitor customers’ movements daily across various services such as easylife and homezone with a pro-active usage enhancement campaign aimed at addressing any noticeable decline in various product baskets
Constantly evaluate churn metrics to immediately implement remedies and improve on campaign business rules when necessary
Develop other customer lifecycle programmes including win-back and loyalty programmes while maximizing the outbound channels
Anticipate and identify customer needs and dissatisfaction issues in order to aid pro-active customer engagement
Analyze outbound campaign results and propose recommendations to the business base on campaign performance and evaluation
Perform any other duties as may be assigned by the Manager-Churn & Retention
Educational Requirements: First degree or equivalent in a relevant discipline
Experience & Skills: Expert knowledge of competitive environment, consumer trends and trade practices in the industry. Knowledge of campaign management solution within telecoms industry. Demonstrable data-mining and analytical skills. Excellent understanding of customer data analysis, propensity modeling and segmentation techniques. Between one (1) and two (2) years directly relevant post-NYSC work experience within telecoms business environment
Click to apply on or before 26th March 2012
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