Job Description: |
•Design go-to-market strategy for all VAS Products and Service offerings
•Design, develop, document, implement and measure a clear, well defined
VAS Promotions Strategy (building on Products & Services roadmap per
brand segment)
•Work with Brand Managers and Business Intelligence team to analyze
customer needs and aspirations and draw relevant insights for the
development of compelling VAS propositions across segments
•Ensure successful launch of VAS products and services and drive go-to-market execution
•Position MTN’s VAS propositions as best-in-class and best –in-market;
bring MTN VAS products to the forefront of available distribution
channels to increase overall service adoption
•Drive uptake of VAS in each of the outlined segments and design
strategies to ensure high ARPU contribution from VAS across segments
•Provide input into business cases for proposed VAS products and services
•Create VAS promotion requirements documents to facilitate
implementation, including market requirement documents, descriptions,
cases, storyboards and VAS flow diagrams
•Develop and execute communication strategy for VAS products in terms of adverts, promotions and events
•Maintain a strong understanding of the marketplace and current and
evolving opportunities for mobile operators and other industries with
regard to VAS.
•Work with Brand Managers, Product Managers, Business Intelligence,
Research, Sales and Customer Operations to ensure and agree promotion
objectives and desired user experience.
•Track revenue growth for VAS products
•Evaluate viability of identified partnering opportunities for
complementary third-party products to broaden company’s VAS product
portfolio.
•Collaborate closely with technical design and implementation teams to
communicate promotional frameworks, understand the impact that these
requirements have on the architecture and design of the product, and
adjust requirements as appropriate to optimize return on investment
•Oversee the design, development and implementation of business/operational tools and processes related to VAS promotions. |
No comments:
Post a Comment
We welcome your comments.